Joy Fashion Ltd is a leading eyewear retail chain, present in six cities in Bulgaria – Sofia, Varna, Burgas, Plovdiv, Stara Zagora and Vratza. We manage the chain stores Grand Optics, Joy Optics, ZEISS VISION CENTER, Kid Optics, Opto Sport and Polaroid Shop.

The company was established in the year of 2000. It started its activity with sunglasses retail trade. Since then, Joy Fashion has expanded and now the company manages 50 optical stores, making it one of the largest eyewear and sunglasses retail chain in Bulgaria.

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